A cartoon animation explaining the importance of proper hand-washing for healthcare workers and patients is the first innovation to be turned into a commercial product by Health Enterprise East.
The badge also poses the question, 'Ask are my hands clean?' to encourage patients to challenge staff and insist on hand cleanliness.
The concept of using animation to demonstrate a correct approach to hand- washing originated from a partnership between Vis-IT Ltd., a visual engineering company based in Southend and infection control specialists at Basildon and Thurrock University Hospitals NHS Foundation Trust.
The Max campaign is designed to demonstrate a method of hand washing which can be easily understood by young and old alike. Further details are available from the Vis-IT website - www.vis-itltd.com/max.htm