Clinical Access
As an innovation partner to the NHS, we have unrivalled access to clinical stakeholders, senior management, laboratory and R&D staff giving you rapid access to the stakeholder. We work with a wide range of stakeholders whom we can approach depending on the requirements of your project.

Focus Groups & Interviews
Focus groups and KOL interviews gain feedback that other methods cannot achieve in a timely manner. These methods are an important qualitative research tool for understanding healthcare markets and the likely reaction of clinicians and patients to medical innovations. Our focus groups and KOL interviews come in many forms, tailored to suit the outcome you seek.

Observational Research
Observational research goes beyond interviews and focus groups to understand context to identify and validate articulated and implied needs. Often it is only in context that certain needs are identified. Research in context can enable much information to be gathered rapidly from a number of perspectives, typically people, product, place, process (known as the 4 p’s).

Need Translation
The process of translating unmet needs into viable healthcare innovation targets is crucial to ensure tangible solutions can be found. Needs are translated into desired outcomes and the challenges associated with achieving them. Deconstruction of outcome based challenges identifies the technical functionalities required to achieve them. The process of translation provides innovation targets from which to scout and / or perform concept creation.

Technology Scouting
Our approach to technology scouting builds on the translated needs to identify highly relevant solutions. We scout broadly looking at both emerging and established approaches. Often the process of needs translation results in the requirement for technologies to be packaged up to provide a complete solution. Technologies are then filtered in response to strategic boundaries providing a shortlist to go forward for in-depth commercial and technical analysis.

Concept Creation
Concept creation is a highly organised approach to generating new medical solutions. The process involves rounds of ideation, filtering, combining & shortlisting followed by work up, assessment of novelty and commercial attractiveness. Our process brings together clinical, engineering, scientific & commercial expertise ensuring a well-rounded approach. Need translation, Concept Creation & Scouting provide a powerful combined approach to product innovation. Need translation, Concept Creation & Scouting provide a powerful combined approach to innovation in healthcare.