Gaining stakeholder insight not only makes sure that solutions developed meet needs, but also that non-obvious factors and contextual information is considered. In healthcare product development, understanding the journey of a patient through a care pathway and the impact a technology could have is critical. With Health Enterprise East’s (HEE’s) processes, experience and close links to stakeholders,  robust and meaningful analysis is provided to ensure the customer voice is reflected  throughout the development journey.

Case Study: UK company with a mobile dementia diagnosis app

 

A client wanted a focus group of dementia stakeholders to understand more about the dementia care pathway and identify where its technology had utility.

To facilitate this work HEE:
 
  • Recruited a group of seven dementia stakeholders representing primary, secondary and community care to give a full perspective of dementia care pathway
  • Prepared materials ahead of the day and facilitated discussions around the dementia care pathway with a focus on diagnosis and screening to understand the four p’s – people, places, products and processes
  • Demonstrated the client’s technology and sought feedback from attendees
  • Documented the output of the day and made recommendations


The client gained a greater understanding of dementia diagnosis from a range of different perspectives, understood the challenges and gained a useful network of contacts for product trials.


Case Study: Assessing the impact of digital technology on social isolation and mental health on the elderly

 

HEE were tasked with gathering and analysing trial data to understand the potential for an App-based technology, designed to help families keep in touch with elderly relatives, with the aim of addressing social isolation.

To facilitate the project HEE:
 
  • Devised interview guides to assess state of isolation and mental health of participants before and after trial of the App
  • Analysed quantitative and qualitative data and prepared in-depth report on effects of the technology across different aspects of quality of life and well-being
  • Identified that whilst participants enjoyed learning to use the technology and the App, there was no significant improvement in sense of well-being or addressing isolation
  • Highlighted important product design considerations and product variants required in order for the App to be more widely applicable


The Insights and findings of the evaluation have given the client direction for future product refinement to meet the needs of the market.