Wednesday February 22 , 2012
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Papworth Hospital’s DVD Wins Silver Award

Institute_of_Medical_Ilustrators_AwardsAn educational DVD made for Papworth Hospital NHS Foundation Trust has won a Silver Award at The Institute of Medical Illustrators (IMI) 2011 Annual Awards.

The nine-minute DVD, created by Dr Stephen Webb, Consultant in Anaesthesia and Intensive Care and his team in Critical Care, was developed with help from Health Enterprise East (HEE), the regional NHS partner organisation for innovation, together with an unrestricted education grant from CareFusion. It was produced by Media Studio based at Addenbrooke's Hospital.

'Central Venous Catheter (CVC) Insertion' demonstrates a safe method for insertion of Central Venous Catheters to minimise the risk of infection both during and after the procedure.

CVCDVDAward

Pictured: Jerry Naylor, Head of Media Studio (left) receives the Silver Award from Andrew Johnson, Chairman of The Institute of Medical Illustrators.

The award was presented at The Institute of Medical Illustrators' 44th Annual Conference in Cheshunt, Hertfordshire and formed
 part
of the IMI's Annual Exhibition of photography,
graphic design and video production in medicine.

A CVC Insertion, also known as a central line, is a catheter inserted into the jugular vein, or sometimes the chest or groin, to administer medication, fluids or obtain certain blood results.

Bloodstream infections such as MRSA or MSSA, associated with CVC infection are a major avoidable cause of morbidity; best practice when using CVCs is paramount in helping to avoid such blood borne infections.

Tracy Coultas, HEE Innovation Manager – Publications & Training Aids said: "We are delighted that this training film has been recognised by winning a Silver Award. It is a perfect example of how a common hospital procedure can be improved in terms of patient safety. The combination of live footage and 3D animation works particularly well and the film has the potential to be used in a wide range of healthcare settings where CVCs are carried out.'

HEE put an agreement in place between the Trust and the company to facilitate development of the film and to ensure the intellectual property rights would belong to the Trust, as well as identifying Media Studio as a suitable partner to produce the film. HEE coordinated and managed production of the film, working closely with all parties to ensure all were kept updated with progress.

Copies of the DVD are available free of charge –please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a copy.